 
|
| 'TEMPTING
WITH TEMPTATIONS' |
Objective:
To build involvement and trial during the launch of Temptations -
a premium chocolate from Cadbury. Also, to get customers to interact
with the brand and thereby drive sales. |
Insight:
Not many people like to share their chocolate. Especially, when it’s
as good as Temptations. The question here was can Customer Driven
Marketing extend the “Too good to share” theme into an
experience? |
Creative:
The “Too good to share” contest was conceived. Temptations
packs carried information about the contest and a unique number. All
the customers had to do was log-on to www.temptationsworld.com and enter their unique number after purchase. On visiting the website,
they would get to know if they had won a prize. The prizes included
free entry/visit to Star TV programs (including Kaun Banega Crorepati),
Star TV T-shirts and a grand prize for two to Seychelles.
Medium:
Internet, ATM’s, TV, Posters |
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