In a survey among companies*, 89% of respondents from organizations said
that customer information was extremely crucial to the success of their
business. Almost, half(43%), could not identify the principal causes of
customer churn. And 83% of these respondents put identification and retention
of profitable customers as their first marketing objective.
Customer management and customer centric business processes will become
the key differentiator for companies to succeed in an increasingly competitive
global marketplace. Customer Lifecycle is all about
iContract, believes in this philosophy of alignment of these three domains
as this is critical to manage customer relationships both in the short-term
and long-term. Only then can customer management programs achieve the
objective of increased revenues, lower costs and optimized customer lifetime
value.
The customer Lifecycle management approach encompasses everything from
examining and developing ideas, keeping in mind all customer interactions
across the organization to totally ‘immersing’ the customer
and creating suitable lock-ins for life. This approach is all about understanding
the underlying patterns of behaviour, building communication ideas and
reengineering an organization’s response process.
| SERVICES |
• Customer Acquisition and Retention Strategies
• Database Strategy, Implementation and Management
• Database Audit and Analytics
• Loyalty Management
• Relationship Programs
• Call Centre Management
• Online Marketing and Strategy
• One-to-One Consulting |
* Source: KPMG Consulting
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