Strategic thinking forms the nucleus of our communication. And that is precisely what we believe has given us the position we own in the market. At iContract, we’ve used proprietary one-to-one models that form the backbone of our initiatives; collectively termed customer mapping.

Hybrid Marketing™:
This model integrates offline touchpoints with online/digital touchpoints. It enables us to build a hybrid communication campaign for brands.

Imaginaction™:
Creativity alone doesn’t sell. It should elicit response from the target audience. This proprietary tool helps us innovate and build powerful one-to-one ideas.

REPS (Relationship Enabling Point System)™:
This model helps us understand how customer relationships are built, its triggers, points of interaction that can lead to bonding and how to strengthen the intensity of relationships.

Customer Relationship System:
A proprietary model that looks at post-purchase behaviour of customers and identifies opportunities to connect with them.