Creative:
Every child has a dream… and every parent's dream is to make
it come true. A painting competition was held in select schools
(covering over 20,000 children) in Mumbai and Bangalore where children
were asked to paint on the theme, “What you want to be when
you grow up?”
Each parent was sent a personalised mailer with his/her child’s
painting along with a unique customer code. With of course the message,
“Someday your kid will grow up and would want to start turning
dreams into reality. Are you prepared?"
Medium:
Event, Database, Direct Mail
|
Winner of the
Effie, the People’s
Choice Trophy & Cannes awards
|
