 
|
| 'MANAGING
SALES RELATIONSHIPS' |
Objective:
To maintain pre-sales and post-sales relationships with customers
and prospects. |
Insight:
Managing the sales value chain end-to-end - prospect management to
customer management was critical for the category. |
Creative:
A web based Contact Management Software (CMS) was developed. It helped
sales representatives enter their daily call reports with their prospect
or customer contacts. A central data repository of customer data enabled
KC drive knowledge and efficiency within the sales team. Software
based service driven communication that included - Thank you, welcome
and customer audit letters could now be done with ease. It also helped
KC cross-sell, up-sell and identify lapsing customers.
Medium:
Software, Database, Direct Mail |
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