 
 
|
| 'CUSTOMER
RELATIONSHIP PROGRAM' |
Objective:
To build a lifetime relationship with diabetic patients and position
Novo Nordisk as an organisation that cares for their well being. |
Insight:
Diabetic patients need information and advice, which is not readily
available. Doctors too, given their hectic schedule, would like a
brand to champion the cause for a worry-free living among diabetics. |
Creative:
A complete relationship program that identifies customers, answers
their queries on diet, health etc. through a separate advisory service.
Prerna - a newsletter that supplies information on how to lead a normal
life. Also, Novo Pen, an insulin delivery device that enables diabetic
patients to lead an active life, is demonstrated to them through a
call centre.
Medium:
Direct Mail, Telemarketing, Call Centre, Database Management |
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